Facebook Ads & Google Ads for Service Businesses
We’re not just a digital marketing agency. We’re your partner in building a lead-generation machine that drives real growth. Our campaigns are engineered to get attention, earn trust, and convert clicks into booked calls and sales.
Brands we work with
Our Services
Propel Your Presence with Proven Expertise
Facebook Ad Lead Generation That Drives Predictable Revenue
We help established service businesses generate qualified leads and booked appointments using conversion-focused Facebook & Instagram ads. Backed by AI-assisted appointment setting, high-performing creative, and funnels built to turn attention into revenue.
Google Ads Lead Generation for High-Intent Buyers
We help service businesses capture high-intent leads at the moment they’re actively searching using conversion-focused Google Ads campaigns built for revenue, not wasted spend.
Content That Builds Trust and Converts
From short-form video ads to scroll-stopping creatives, we create content that connects with your audience and fuels every stage of your funnel. Our creative approach is backed by data. Because great content isn’t just aesthetic, it’s strategic.
How Our Lead-Gen System Works
We don't hand you a playbook and wish you luck. We build, launch, and manage a complete lead-generation system for your business — from strategy to booked appointments. Here's exactly how it works.
Step 01
Strategy & Audit
We start with a deep dive into your business, offer, and ideal customer. We audit your current digital presence, map your customer journey, and build a custom advertising strategy designed around your specific revenue goals and target market.
Step 02
Build & Launch
We create everything your campaign needs: compelling ad creative, high-converting landing pages, tracking pixels, and automated follow-up sequences. Then we launch and monitor closely in the first 48 hours to validate early results.
Step 03
Optimize & Scale
Once we have real data, we double down on what's performing. Weekly reporting, ongoing split testing, and proactive adjustments keep your cost-per-lead low, your pipeline full, and your revenue growing month over month.
Built for Service Businesses That Want to Scale
Adovate specializes in high-ticket service businesses across Canada and the United States. If your business depends on booked appointments, consultations, or project estimates, we know how to fill your calendar consistently — with qualified prospects who are ready to buy.
Medspas & Aesthetics
We help medspas and aesthetic clinics fill their appointment books with qualified clients ready to invest in Botox, fillers, laser treatments, and more — without relying on word-of-mouth referrals alone.
Contractors & Home Services
Roofing, HVAC, plumbing, landscaping, and home renovation companies trust Adovate to generate a steady flow of qualified project leads and estimate requests in their local market.
Coaches & Consultants
Business coaches, life coaches, and consultants use our paid ad systems to attract high-quality prospects, fill discovery calls, and consistently reach their monthly revenue goals.
Real Estate & Financial Services
Real estate agents, mortgage brokers, and financial advisors partner with Adovate to build predictable pipelines of motivated buyers, sellers, and clients actively searching for their services.
Hey, I’m Adam Fishkin. Founder of Adovate Agency and a media buyer with over 8 years of experience turning paid ads into real results for service-based businesses.
I started Adovate to help business owners move beyond word-of-mouth and finally scale with systems that work. No fluff. No guesswork. Just full-funnel marketing built to generate qualified leads, boost conversion rates, and grow revenue month after month.
I’ve helped contractors triple their lead flow, medspas book out weeks in advance, and coaches hit five-figure months. All through strategic Meta and Google Ads paired with high-converting funnels.
If you’re tired of wasting budget on ads that don’t perform, or marketing agencies that overpromise and underdeliver, let’s talk.
A Different Kind of Ads Agency
Most digital marketing agencies sell you on reach and impressions. We sell you on results. Adovate was built from the ground up to serve one type of client — service businesses that need qualified leads and booked calls, not vanity metrics.
With over 8 years of hands-on media buying experience and more than 115 campaigns launched across North America, we've developed a proven system that works across industries. Every campaign is backed by deep audience research, tested creative, and a full-funnel strategy that turns cold traffic into paying clients.
We don't outsource your campaigns to junior account managers. Adam and the Adovate team personally manage every client account — ensuring the strategy, creative, and optimization decisions driving your results are made by experienced professionals who care about your growth as much as you do.
Frequently Asked Questions
We are often asked...
We offer done-for-you digital advertising and lead generation for service-based businesses. Our services include, Meta, Google, and TikTok ad campaigns. High-converting landing pages and funnels. Automated follow-ups and appointment setting; Performance tracking and reporting. Everything is built to generate leads, book calls, and grow your revenue, fast.
We specialize in working with service-based businesses across Canada and the U.S.. Including medspas, contractors, coaches, home improvement companies, real estate professionals, and more. If your business sells a high-ticket service and wants more leads or appointments, we can help.
We primarily use Meta (Facebook & Instagram), Google Search, and TikTok for lead generation. Based on your business and target audience, we’ll recommend the best channel mix to maximize ROI and scalability.
Most clients start seeing leads within the first 48 hours of launching their campaign. Our onboarding process is fast, and we build everything for you. Ads, landing pages, automation, and tracking.
We don’t just run ads. We build predictable, scalable systems for lead generation. Backed by experience, transparent reporting, and a deep understanding of what service-based businesses need to grow.
Still have questions?
Contact one of our experts to find out how we can help your business today.
See our work
Welcome to the spotlight, where Adovate's magic turns leads into revenue.
What our clients say
Don't just take our word for it, see what the awesome people we work with have to say.
Aidan F.
Founder of AFN Productions
Aneesha D.
Founder of Call her Social
Ryann H.
Founder of Ry's and Shine